Loro
(2023) Student Project (Type) Branding, Art Direction
Loro celebrates the intersection of Texas barbecue heritage and Far Eastern flavors, redefining the dining experience. With a commitment to sourcing locally and a vision rooted in cultural fusion, Loro offers a space where tradition meets innovation, serving handcrafted dishes that embrace both nostalgia and modern tastes.
Kickback, Relax & Stay Awhile.
Overview
Challenge
Loro strives to blend Asian flavors with Texas barbecue to carve out a unique identity. Balancing customer preferences with innovative culinary approaches is key to sustainable growth and market differentiation.
When rebranding Loro, we reviewed their existing trademark and design strategies to understand their brand essence. This insight allows us to honor Loro's heritage while introducing fresh elements that highlight their unique blend of flavors.
Identity Development
Original Trademark
Revised Trademark
Secondary Trademark
Execution
Inspired by Texas and Far Eastern cultures, Loro blends culinary traditions seamlessly. While rooted in cultural harmony, our vision now adds modern elements to stay relevant in the evolving dining scene, keeping Loro a symbol of cultural fusion.
