Pizza Brain
(2023) Student Project (Type) Branding, Art Direction
Pizza Brain, the neighborhood pizzeria that's more than just a place to grab a slice – it's a slice of nostalgia and a taste of community! Nestled in the heart of Philadelphia, Pizza Brain is not your average pizza joint. Pizza Brain is proud to be a local-based pizza shop that's deeply rooted in the community, with a commitment to providing you with the finest, handcrafted pizzas made from locally sourced ingredients.
Taste the difference, feel the community.
Overview
Challenge
Pizza Brain faces the challenge of standing out in an increasingly competitive food industry. The brand needs to find effective ways to differentiate itself, attract new customers, and retain its loyal following while navigating the complexities of a rapidly changing culinary landscape.
Before rebranding Pizza Brain’s identity we took a look at the original trademark and design strategies that were already prevalent in their brand. This allowed us to stay true to the brand’s roots while introducing new vibrancy and life in our rework.
Identity Development
Original Trademark
Revised Trademark
Secondary Trademark
Inspired by timeless and classic pizza brand designs, Pizza Brain was initially envisioned to pay homage to the rich heritage of pizzerias. However, our long-term vision includes a deliberate shift towards incorporating modern design trends to ensure that Pizza Brain remains not just nostalgic but also relevant.
